For immediate release -- Wednesday, October 11, 2006.
Contact Bob Brammer -- 515-281-6699
R.J. Reynolds Agrees to Stop Sales of Flavored Cigarettes
Historic agreement blocks marketing of flavored cigarettes to youth.
Attorney General Tom Miller said today that R.J. Reynolds Tobacco Company
has entered an agreement with 39 state
attorneys general effective today that ends the sale of candy, fruit
and alcohol-flavored cigarettes manufactured and sold now by Reynolds.
Under the settlement, Reynolds agreed to a ban in the United States of its flavored Camel, Kool and Salem cigarettes, and
agreed not to use words such as "fruit," "candy," "sweet," "cocktail," "chaser," "shot," and numerous other terms.
"We believe the agreement imposes significant marketing restrictions that make it virtually impossible for Reynolds to
market a flavored cigarette to youth in the future," Miller said.
"We had asserted that Reynolds was violating the prohibition on targeting youth that is contained in the 1998 tobacco
Master Settlement Agreement, through its advertising, marketing and promotion of its flavored cigarettes," he said.
Among the evidence that led the Attorneys General to conclude that Reynolds was targeting youth was: use of candy, fruit
and alcohol flavors with high youth appeal; use of advertising and packaging with graphics, typography, colors, styles and
themes that were enticing to youth; and use of "Scratch and Sniff" and "Lift and Sniff" promotional cards scented with
sweet, candy aromas, but with none of the scent of tobacco.
Under the agreement, the following restrictions apply to any cigarettes manufactured by Reynolds in the future that have a
characterizing flavor other than tobacco or menthol:
- The name of the
cigarette may not be that of a candy, fruit or alcoholic beverage, and
may not include any of a number of specified terms that evoke imagery
of candy, fruit or alcoholic beverages.
- Reynolds may not
use print advertising, point of sale materials, exterior packaging or
non-age-verified direct mail or Internet advertising that contain (i)
names of a candy, a fruit or an alcoholic beverage, (ii) any of a number
of specified terms that evoke imagery of candy, fruit or alcoholic beverages,
or (iii) imagery of candy, fruit or alcoholic beverages.
- Reynolds may not
distribute scented promotional materials, such as "Lift and Sniffs"
or "Scratch and Sniffs."
The brand styles of flavored cigarettes sold by Reynolds that are specifically banned by the Agreement are: Camel Exotic
Blends: Mandarin Mint, Dark Mint, Crema, Izmir Stinger, Twist, Cinnzabar, Mandalay Lime, Aegean Spice, Bayou Blast,
Beach Breezer, Margarita Mixer, Midnight Madness, Back Alley Blend, Kauai Kolada, Twista Lime, Winter MochaMint,
Warm Winter Toffee, Blackjack Gin, Screwdriver Slots and SnakeEyes Scotch; Salem Silver: Dark Currents, Fire & Ice,
Deep Freeze and Cool Myst; and Kool Smooth Fusions: Mintrigue, Mocha Taboo, Midnight Berry and Caribbean Chill.
The agreement was entered between R.J. Reynolds and attorneys general for 39 states and territories: AK, AZ, AR, CA,
CT, DE, HI, ID, IL, IA, KS, KY, LA, ME, MD, MA, MI, MT, NE, NV, NH, NJ, NM, NY, ND, OH, OK, OR, PA, RI, SC,
SD, UT, VT, WA, WV, WI, WY, and the Commonwealth of Northern Marianas.